Being a real estate can be tough if you can’t get enough leads of motivated sellers. Even with the bailout actions of the government, property values continue to fall and competition is making it challenging for investors.
Thanks to a sagging economy finding motivated sellers is not difficult. There really isn’t. The question is, how do you find them?
I found that an excellent way to find motivated sellers is on the internet. As you are surely aware, there are a plethora of services that provide non-exclusive lists of motivated sellers. I’m insinuating a thorough internet presence that the owner has exclusive access to. Summarily, a solution owned by you that generates leads of motivated sellers.
So how should you execute such a solution? You’ll need to start with classy site. It should show you as a serious business owner with the means and capital to solve the motivated seller’s problem. It should demonstrate that you’ve worked out problems for other motivated sellers. Be sure it has compelling copy writing that induces the visitor to want to give you their information. It must have a vehicle of allowing visitors to give you their information inlcuding details about their property.
Starting with the professional website you can either design it yourself or pay someone else to do it. Alternatively, you can purchase a template and customize it. Creating a design from scratch or modifying an existing template will take some HTML and other coding skills. Unless you have a brother-in-law in the business you must have to have capital to hire someone. Your time is important and you should decide what it’s worth. Is your time worth $20 an hour to make it yourself? Do you have more time than money?
Happy customer testimonials should be littered throughout. If you’ve been using any sort of credibility kit when you meet with sellers just transfer it online. Streaming audio testimonials are very effective if you have them. You may also want to put some streaming audio testimonials. There is nothing more convincing than a satisfied customer.
Your visitors will complete your online forms if you use compelling copy. I think Dean Kennedy is a phenomenal resource to tap when creating your content. He’s head and shoulders above the rest for writing copy. Get his book for some great ideas, The Ultimate Sales Letter, and pour through it. You’ll drastically increase your leads by including a call to action on each page.
Finally, include plenty of lead generators. These are forms online that your visitors fill out. Property information and contact info should be secured on the forms. Dig out your mySQL primer book and use it as a guide to attach the database to the form fields.
Once the website is up and running the last item to check off is getting visitors to it. One of the most efficient ways to do this is by using pay-per-click ads on Google. You can succeed with this by using pay-per-click advertising and search engine optimization to get traffic. Once you start receiving traffic you may find that you’ll need to tweak your copy. If your visitors aren’t turning to leads the way you would like then try rearranging or re-writing the content. Squeeze pages and landing pages offer a great way to get a great conversion rate.
With a good overal web solution and effective PPC and SEO campaigns you’ll be receiving the motivated sellers you need to increase your bottom line.